Fully encapsulated brand identity for 7 Points - a California State Recreational Cannabis Brand

In 2018 I was approached to design a logo to launch a new cannabis brand. Following the initial launch, I quickly became a vital part of establishing the brand’s identity and eventually went on to become the Brand Manager - having full creative control over all areas of design.

In my time with 7 Points I helped create and bring 10 unique products to the California Recreational Market that were sold across the state. I worked hands on with each product, from manufacturing to campaign marketing.

I was also responsible for producing and marketing multiple local events that saw 500+ attendees each, multiple industry trade show booth designs, and all out of home and digital marketing efforts.