Concept brand for a Los Angeles based coffee shop.

The idea of working on a coffee brand has always interested me - so I made up my own. Heavy Eyed takes on a bold and self-aware approach by focusing heavily on it’s local customer base and staying in tune with the culture they create. By matching the brand’s humorous tone of voice with packaging, signage and marketing strategies, Heavy Eyed is sure to be the next neighborhood coffee shop everyone is talking sh*t about.